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3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]

Sword and the Script

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

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The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

Sword and the Script

A subsidiary of the private equity firm GTCR subsidiary, called Blue Canyon , makes a public offer of 775 million in Swedish Krona (SEK) to for a majority stake in Cision, a provider of PR software and services such as, media monitoring, media list building, distribution and analysis. Now imagine that world, but in software.

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Don’t Rely on Luck: 4 Tips for Budget-Friendly Marketing That Works

Beyond PR

Budget-friendly tip: Social media advertising can be as affordable or expensive as you make it. Content Marketing. Content marketing can be a cost-effective and high-impact tactic to strengthen your online presence and generate new leads. It will also help you avoid overpaying your software vendor for storage fees.

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Top 50 PR, Marketing & Social Media Podcasters to Follow

Cision

A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis. SocialZoomFactor is a podcast created for business and marketing leaders. Each episode brings you actionable tactics and strategies you can implement today for real business results. Content Inc.

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Do ‘Unorthodox’ Social Networks Have Marketing Value?

Cision

The fact is, both of these networks can prove to be worthless from a marketing point of view, particularly if you are a small business and your service or product isn’t too exciting. Ask the following questions to find out which particular unconventional social media platform will be most fruitful for your business.

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Seeing Around Corners: 30 Marketing and PR Predictions for 2021

Sword and the Script

More and more prospects are seeking counsel of friends and peers in making buying decisions for software and other products. Getting unbiased, raw opinions from product users before buying is as important in the buying decision as website content, logos, case studies and demos. Jennifer Tomlinson | Qorus Software.

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