Norton's Notes

APRIL 21, 2016

An article written in the Guardian this week has reported that Google is claiming YouTube advertisements are much more effective than those on traditional television. This report does seem to be very self-serving for Google, to simply sell more advertising. The Christmas advertisement delivered 0.3% I mean seriously?

YouTube 28

YouTube Advertising Advertising Television 28

Konnect Agency

JANUARY 19, 2021

A large percentage of mobile phone users (over 70%) will search for more information on their phone when they see a billboard or television ad. So what does all of this mean? Consideration.

Marketing 52

Marketing Mobile Social Media Comparison 52

Mindful Marketing

DECEMBER 12, 2020

Market research apparently pegs football fans as key consumers of insurance, which would explain why televised games contain so many commercials for the likes of Liberty Mutual, Geico, and Progressive. As humans, we continually measure our inputs against their outcomes, including what we spend versus what we get for our money.

Insurance 86

Insurance Insurance Retail Sports 86

Maxim Behar

MARCH 11, 2021

10.03.2021 Maxim Behar, the Honorary Consul General of Republic of Seychelles in Bulgaria, made a guest appearance in the television show “In Development” on Bloomberg TV Bulgaria with host Veronika Denizova. Host: However, some restrictive measures will have to be observed upon arrival on the island.

Tourism 52

Tourism Government Hotels Travel 52

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). As these new channels and pathways continue to grow, they bring a whole new set of paradigms.

Ethics 52

Ethics Communications Print Television 52