Cision
JUNE 29, 2015
Still, television remains a strong contender for the source used by most Americans for news; 40 percent compared to 43 percent who gain the majority of their news online and via social media. The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013.
NewsWhip
JULY 29, 2020
We thought it unfair to include these in our overall analysis but include them here for comparison. . tended to be the locally-affiliated television stations of the big cable networks, with eight of the top ten local publishers falling into that category. . The top local publishers in the U.S. publishers received.
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ImPRessions - Crenshaw Communications
DECEMBER 15, 2017
We know they are rare in comparison and that is what makes them so important to acknowledge. television networks have created in 30 years. Firms blur lines across advertising, marketing, social media, event planning, content creation and more. Video is never, ever going away. PR firms expand service offerings.
Polaris
DECEMBER 10, 2014
Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. But interruptive marketing is also used to describe traditional TV and radio advertising, email sent to you without permission and unsolicited direct mail.
Cision
APRIL 4, 2016
Researchers Christian Sciiuize, Lisa Sciiöler, & Bernd Skiera (2014) demonstrated that reaction to viral advertising may vary depending upon the product and the medium used. However, for utilitarian purchases socially-transmitted content is as effective as unsolicited or incentivized advertising to elicit a positive response.
ReimaginePR
MAY 23, 2016
But the problem is that this conventional rhetoric isn’t just limited to late-night television commercials. I’m finding it in everything from print advertisements to Facebook ads and almost everything else in between. Conventional Rhetoric vs Storytelling: A Quick Comparison. Click Here. When is this guy going to take a break?
Norton's Notes
APRIL 21, 2016
An article written in the Guardian this week has reported that Google is claiming YouTube advertisements are much more effective than those on traditional television. This report does seem to be very self-serving for Google, to simply sell more advertising. The Christmas advertisement delivered 0.3% I mean seriously?
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