Sword and the Script

JANUARY 5, 2016

Co-creativity, a PR ecosystem. “We We are moving more and more to a co-creative environment, and as such, our ability to understand audiences and bring them together for shared purposes of doing good is going to be a critical feature of an evolving PR industry in the coming year.”. The audience kills advertising.

Banking 60

Banking Marketing Wireless Advertising 60

Waxing UnLyrical

OCTOBER 17, 2011

Earlier this year, National Australia Bank got Australia and the world talking with its very public ‘Break-Up’ campaign. Hillan, how did NAB as a large-scale bank first become involved in the social media space? Here are some of the business results achieved: Banking category conversation up 66%. Share of Voice reached 55%.

Publicity 87

Publicity Banking YouTube Social Media 87

Waxing UnLyrical

JULY 12, 2018

When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. Image: Bess-Hamiti via Pixabay, Creative Commons License CC0. Guest Post by Simon Erskine Locke.

Brand 74

Brand Branding Banking Financial 74

Waxing UnLyrical

APRIL 15, 2016

blog posts, maybe even building to a blog community). I bet you could come up with some very creative ideas – those are just a few basic ideas as an example. where it will parade its “influencers” in front of potential advertisers. Make sure your crisis communications plan accounts for influencers gone wild.

Marketing 40

Marketing Guidelines Banking Social Media 40

Sword and the Script

DECEMBER 26, 2023

Traditional journalists and publishers still chafe at such practices, but as the economics of publishing become ever more challenging, particularly for niche industry trade publications, editors will increasingly turn to this practice in order to attract advertisers and pay the bills.” ~ Tom Pick , Digital Marketing Consultant, Webbiquity LLC 12.

Writing 190

Writing Communications Marketing B2B 190

Prohibition

AUGUST 4, 2021

Prohibition PR offers a range of services that will help you address issues as they arise, including crisis communications and media relations advice, content creation, social media monitoring, SEO analysis and more. When a job opening is advertised online, a good reputation will drive applications. Effective Returns.

Reputation 62

Reputation Company Engineering Banking 62

Cision

JULY 5, 2016

If it’s to drive new donations by getting new people exposed to your brand in a creative way as the ALS foundation did incredibly well with its Ice Bucket Challenge, then yes, that was a great tactic. If I won the lottery, I’d…buy a house in the Outer Banks. Rapid Fire Round. I always thought I’d be…an attorney like my father.

Nonprofit 227

Nonprofit Crisis Viral Groups 227