Advertising B2B Pitching Trade Shows 
ImPRessions - Crenshaw Communications
MAY 3, 2018
PR , advertising, and marketing should be working together as well-oiled gears in a powerful machine that propels a brand toward success. Especially in the B2B tech sector, PR programs are essential to gaining competitive advantage in a crowded marketplace. PR can shine beat in B2B tech. B2B decision-makers rely on research.
Sword and the Script
APRIL 18, 2020
>>> Looking for a B2B tech PR with expertise and execution? 1) Fatigue over Coronavirus news For the last several weeks, PR and marketing professionals wondered if pitches and content about topics other than the pandemic would come off as tone-deaf. Give our services a try.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ImPRessions - Crenshaw Communications
JULY 13, 2022
The bread and butter of B2B PR ? Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. Industry events. Here are some tips to both landing media interviews and making sure they’re successful.
Sword and the Script
MARCH 27, 2018
As it’s noted in the analysis around the full report , “While publishers have made gains with paid digital subscriptions, content studios and native advertising, the last decade has been widely one marked with cuts to editorial staff.”. Most of my experience in media relations comes from a B2B technology perspective. The alternative?
Sword and the Script
JANUARY 9, 2018
Even the advertisers are aiming for a bigger investment in PR. 6) Pitch the story to an industry newsletter. These newsletters are looking for relevant content to share and it’s an opportunity to pitch yours for a little extra visibility. How B2B Marketing Can Get More out of Trade Shows.
Sword and the Script
DECEMBER 15, 2020
A study found that B2B buyers spend 83% of their time during their buying journey not engaging with vendors. Consequently, PR and marketing teams will have more flexibility to justify pursuing a coverage opportunity with these contacts, as there’s less full-time staffers to accommodate pitches. Do you blog regularly?
Sword and the Script
MAY 22, 2018
He’s been an independent consultant since 2006 and helps B2B companies with online marketing. Advertising was extremely expensive. As a marketer, I wrote articles for trade magazines and did a lot of direct mail. Event marketing , at gatherings like annual customer meetings and trade shows, was huge in the 90s.
Expert insights. Personalized for you.
178 
Let's personalize your content