ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

A new product launch. A solid marketing strategy can help drive quick awareness for a new product or service. The right advertising generates reach and frequency of message to inform specific audiences. As a complement, a strategic PR campaign is also very valuable, especially for a complicated or high-end product launch.

Marketing 310

Marketing Product Launch Corporate Viral 310

Sword and the Script

JUNE 13, 2023

Consider the following: 68% “said they wanted data” such as original research; 37% said they won’t consider covering a product unless the pitch includes “data showing trends and problems the product is solving for my readers.” This company makes the key cards that many corporations use to give employees office access.

Journalism 127

Journalism Media Relations Report Media 127

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Supporting a product launch? Prioritize your audiences, from customers to stakeholder groups that may include employees, funders, distribution partners, and others. It’s rare for a program, particularly a B2B PR plan, to simply target potential customers. Write a rock-solid PR plan. Define your objectives.

Writing 136

Writing How To Pitching Privacy 136

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. But B2B influencer marketing works completely differently. Employee communication will continue to be a major focus for many CCOs. Data-driven strategy will increase in importance for employee communications.

Marketing 189

Marketing Content Marketing Data Social Media 189

Shift Communications

FEBRUARY 9, 2015

Employer growth is good news for marketers and communicators because corporate employees are very often the people we’re trying to reach. Now that the pendulum has swung to employees using the network to source candidates (or possibly switch jobs), marketers will enjoy more fruitful marketing potential on the platform. Christopher S.

LinkedIn 60

LinkedIn B2B Advertising Advertising 60

Cision

APRIL 7, 2017

I initially entered college seeking a career in broadcasting, transitioned to advertising, and then found my true calling in PR. From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. Like most PR professionals, it took a few steps along the way for me to find my path.

Pitching 228

Pitching Agency Social Media Creativity 228

MaccaPR

MARCH 12, 2019

After 500 product launches, 250 online videos and 150+ digital campaigns for healthcare brands, StoneArch’s approach to brand strategy and content is likely to intrigue even marketers who aren’t involved in the world of pacemakers, stents, neurostimulators, hospitals, physicians and near-miraculous devices to treat chronic illnesses.

Agency 54

Agency Healthcare Interviews Insurance 54