Fri.Feb 23, 2024

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Why ChatGPT Can’t Be Used To Fix Your Crisis and You Need a PR Professional

Ronn Torossian

Companies often turn to technology during a crisis, seeking solutions. ChatGPT, a powerful language model, may appear appealing. However, questions arise about its ability to handle the intricate realm of crisis communication. Although ChatGPT has the potential for content generation, relying solely on it for crisis management strategies can lead to disaster.

Crisis 221
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How to Win the Job and Thrive in a Multigenerational Workplace


In the post-pandemic era, communicators have an opportunity to start fresh with their careers. The future job market features more remote job opportunities than ever before. In this new era, we can apply an entrepreneurial mindset when looking for our next communications jobs. At the same time, “work from anywhere” and a four-day workweek are becoming part of the workplace lexicon.

How To 176

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Tougher times for PR agencies in 2023 but direction of travel still good

Steve Barrett on PR

As holding companies and the world’s largest PR firm unveil their financial numbers for last year, the industry’s performance in a difficult 12 months is starting to clarify.

Travel 116
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Showcasing Brands Through Sustainability

HMA Public Relations

Brands are embracing sustainable practices now more than ever. Justin Liggin discusses sustainable change for brands and its benefits in connecting with audiences in this blog post. Read more!

Brand 88
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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SAG-AFTRA Strikes and the Ripple Effect on AI Adoption

PR in High Definition

The recent strikes by the Screen Actors Guild‐American Federation of Television and Radio Artists (SAG-AFTRA) sent shockwaves through the entertainment industry, but their impact extends far beyond Hollywood. The strikes began on 14 July 2023 as the actors’ union and AMPTP (the representative body for film and television studios) could not settle on a new contract.

Ethics 62