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2024’s Top 5 PR Trends: What to Watch

Newsfile

Backlinko projects that the podcast industry will climb 27% to $30.03bn in 2024 and is expected to reach $131.13bn by 2030. In fact, about 50% of PR professionals spend a quarter of their time on measurement and reporting, and this trend is expected to continue. Share of Voice : Compares your brand’s mentions against competitors.

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Meet the Media: Audrey LaForest, Washington, D.C. Reporter for Automotive News

Bianchi Biz Blog

President Joe Biden also has set an ambitious goal of half of new-vehicle sales being zero emission by 2030 and is pursuing an agenda to help encourage a transition to EVs. What advice do you have for PR people that want to pitch you? That includes consumer incentives and additional funding for EV charging stations.

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Meet the Media: Audrey LaForest, Automotive News

Landis PR

President Joe Biden also has set an ambitious goal of half of the new-vehicle sales being zero-emission by 2030 and is pursuing an agenda to help encourage a transition to EVs. What advice do you have for PR people that want to pitch you? That includes consumer incentives and additional funding for EV charging stations.

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Your audience with the public

Stephen Waddington

Use search tools for basic research, Twitter for journalist research, optimise press releases for search and social sharing, use new forms of media and networks to create content and pitch journalists, and analytics to track results. It also enables rigorous measurement criteria to be set to evaluate and measure campaign activity.

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Public relations in 2018

Stephen Waddington

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. By 2030 everyone on the planet will be connected. Measurement should no longer be an issue within public relations.

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