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2024’s Top 5 PR Trends: What to Watch

Newsfile

Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. Stay informed and ahead in the industry by embracing these essential trends.

Trends 105
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Trend porn

Stephen Waddington

I’ve skimmed them all so that your don’t have to, but decide for yourself. I’ve skimmed them all so that your don’t have to, but decide for yourself. I’ve skimmed them all so that your don’t have to, but decide for yourself.

Trends 155
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Your audience with the public

Stephen Waddington

Facebook has a strong and growing platform of services including Instagram and WhatsApp. LinkedIn, now owned by Microsoft, is pursuing an advocacy, content and learning strategy. It also enables rigorous measurement criteria to be set to evaluate and measure campaign activity. Meanwhile Google+ has fallen by the wayside.

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Public relations in 2018

Stephen Waddington

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. By 2030 everyone on the planet will be connected. Measurement should no longer be an issue within public relations.

Publicity 164
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Future of PR: 2020 edition

Stephen Waddington

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science.