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Trend porn

Stephen Waddington

Artificial intelligence, climate crisis, media chaos, COVID-19 impact and the reorganisation of organisations themselves, are among key trends identified by think tanks, analysts, consultants, agencies, brands, and other self-interested organisations. Happy New Year, reader. Here are the headlines and links to 15 trend reports for 2021.

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2024’s Top 5 PR Trends: What to Watch

Newsfile

Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? Backlinko projects that the podcast industry will climb 27% to $30.03bn in 2024 and is expected to reach $131.13bn by 2030. Crisis Management Effectiveness : Impact of PR efforts in crises.

Trends 105
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Future of PR: 2020 edition

Stephen Waddington

If you work in issues and crisis it can be especially acute. It’s indicative of the fact that outside of customer service, social media engagement has largely become a paid activity. Other outcomes include brand awareness, crisis communications, employee advocacy, and social change. PR can be a stressful occupation.

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Public relations in 2018

Stephen Waddington

By 2030 everyone on the planet will be connected. Bots have been developed to help with customer service, support and sales. Have you considered this as part of your crisis planning? The quarterly data published by social media platforms tells the story. There are currently 4.3 billion people of the world’s 7.6

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