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Trend porn

Stephen Waddington

Artificial intelligence, climate crisis, media chaos, COVID-19 impact and the reorganisation of organisations themselves, are among key trends identified by think tanks, analysts, consultants, agencies, brands, and other self-interested organisations. Thanks to Daniel Eckler for scouring the internet and collating reports.

Trends 155
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2024’s Top 5 PR Trends: What to Watch

Newsfile

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. However, remember that AI should not replace human-written content and creativity. List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches.

Trends 105
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Power of Digital Storytelling: A Guide for Nonprofits to Engage Youth to Become Change Agents

Deirdre Breakenridge

24, the United Nations launched a new “ Youth 2030 ” strategy, reflecting the UN’s new commitment to working with and for young people. Similarly, many nonprofits today aim to develop relationships with young people and benefit from their creative minds. Just last month on Sept. A new Pew Research Center survey of U.S.

Nonprofit 240
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Public relations in 2018

Stephen Waddington

This is an article and deck about the outlook for public relations and social media in 2018. The quarterly data published by social media platforms tells the story. By 2030 everyone on the planet will be connected. Action: Investigate the changing media landscape in the market or sector in which you operate.

Publicity 164
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Your audience with the public

Stephen Waddington

billion use social media. This is data from We Are Social’s Digital 2019 Global Digital report. It disintermediates all previous forms of media enabling anyone to become a publisher; and it creates the opportunity for communities to form around an organisation, topic or issue, creating communities and markets.

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Future of PR: 2020 edition

Stephen Waddington

First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Second, structural issues in the mainstream media as it continues to transform to digital should be a concern for all practitioners. Progress is slow.