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CBI sets out urgent requirement for internal and external communication on AI

Stephen Waddington

Ethics, employee engagement and wider stakeholder management are the three pillars of the CBI’s report AI: Ethics into practice. UK businesses have an opportunity to lead by example and take an ethical approach to the adoption of artificial intelligence (AI) according to the CBI. It is set to transform how we live and work.

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Un-Earthing The Real Story

PR in High Definition

ESG is short for Environmental, Social, Governance, so there are a host of wrap around components, like skills development, workforce reform or equality and social impact on communities. An ESG programme ultimately serves as a framework for measuring the sustainability and ethical impact of a company’s operations. Keep it real!

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15 years after: the collective “grilling” of Jim Grunig still delivers visionary insights on the future of PR

PR Conversations

Where are the differences between using communication to develop situational awareness in a group of people (without “changing the nature of the discussion”) or trying to influence their communicative behaviour by focusing on how to “correct or enlarge the interpretation”)? “I

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Prioritizing Mental Health: Eight Research-Backed Perspectives for a Happier, Healthier Organization

Stern + Associates

Mental health problems such as anxiety disorders and depression have gradually increased among people under the age of 26 since the adoption of the smart phone, and depression is on track to be the #1 disease burden globally by 2030. Questions Are the Answer: How to Look Inward for an Outward Purpose.

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Future of PR: 2020 edition

Stephen Waddington

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Vuelio named this blog the best PR and communications blog in 2019. BME PR Pros is a community created by Elizabeth Bananuka that promotes black, Asian and ethnic minority diversity in the creative industries. That’s thanks to you.

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2024’s Top 5 PR Trends: What to Watch

Newsfile

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? Create community-focused events or initiatives.

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Public relations in 2018

Stephen Waddington

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. The conversation around ethics will inevitably get louder in 2018. By 2030 everyone on the planet will be connected.

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