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Brand Strategy Best Practices For Cannabis Businesses

The Hoyt Organization

The cannabis industry is expected to attain an annual growth rate of 14.06% between 2024 and 2028. This means the market volume will reach $102.90bn by 2028! Conduct a market analysis of your target audience to gain key insights into consumer habits and interests.

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Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession

PRSay

Excluding staffing costs, the top-three results were social media tools, media databases and media placements. Also scoring well as budgetary allocations were content creation, media monitoring and paid media. Spending on media monitoring, content creation and media databases is expected to decrease.

Survey 87
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2024’s Top 5 PR Trends: What to Watch

Newsfile

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key. Engagement Metrics: Likes, shares comments on social media.

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Inside the Influencer’s Perspective — What Marketers Can Learn From The 2022 HAVEN Influencer Conference

MaccaPR

However, it’s anticipated that the global market for influencer marketing will reach $84 billion by 2028. Marketers understand that consumer use of social media serves as a glimpse into one’s personal ‘highlight reel’ —capturing only the most perfect moments, projects, and achievements like weddings, recipes, and vacations.

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Will Generative AI Replace Marketers and Content Creators?

Landis PR

billion by the year 2028 —a more than sevenfold jump from just $15.8 The 2023 PAN Brand Experience Report compared how AI is being used by marketers to how customers actually prefer to encounter AI in the marketing they consume. In fact, the global market for AI in marketing is likely to reach $107.5 billion in 2021.