article thumbnail

2024’s Top 5 PR Trends: What to Watch

Newsfile

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. But early in 2024, the company will introduce Gemini Ultra in a new experience called Bard Advanced. Crisis Management Effectiveness : Impact of PR efforts in crises.

Trends 105
article thumbnail

Top Cybersecurity Trends For PR In 2020

ImPRessions - Crenshaw Communications

And regardless of how well prepared a company may be to deal with an incident, breaches and attacks will happen – so advance PR prep is also in order. Today, every company is a technology company. Financial services companies are getting into cryptocurrencies and have invested heavily in mobile experiences.

Trends 156
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top Cybersecurity Trends For PR In 2020

ImPRessions - Crenshaw Communications

And regardless of how well prepared a company may be to deal with an incident, breaches and attacks will happen – so advance PR prep is also in order. Today, every company is a technology company. Financial services companies are getting into cryptocurrencies and have invested heavily in mobile experiences.

Trends 156
article thumbnail

Consumer Evolution Due to Pandemics

5W PR

What’s known is that the longer the crisis, the bigger the imprint on the consumer. Of those polled, 87% of respondents to a recent survey by software solutions company, Shekel, already said they prefer to shop at stores that have touchless or some kind of self-checkout. Others may not. This was attributed directly to the pandemic.

article thumbnail

Will Generative AI Replace Marketers and Content Creators?

Landis PR

billion by the year 2028 —a more than sevenfold jump from just $15.8 Plus, nearly seven out of 10 business executives favor content written by identifiable author-experts expressing their own point of view, rather than a generic brand voice that espouses neutral company beliefs. billion in 2021.