How To Connect Your Content Strategy to the Buyer's Journey
PR 20/20
JANUARY 17, 2023
And, thanks to digital, the modern consumer is in complete control of the buyer journey. It's a new age for marketing. The traditional funnel needs to account for the digital, tech-savvy consumer; hence, its evolution. These touch points (web pages) should provide the most substantial content pieces. billion by 2027.
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