PRSay

APRIL 5, 2023

What will the PR profession look like between now and the year 2026? Projecting to 2026, the numbers were virtually identical, suggesting long-term confidence. Excluding staffing costs, the top-three results were social media tools, media databases and media placements.

Survey 87

Survey Measurement Employee Retail 87

The Hoffman Agency

FEBRUARY 8, 2024

How strengths-based leadership fosters resilient teams Svenja Op gen Oorth, Managing Director, The Hoffman Agency People tend to look for faults – but in the workplace, leadership that focuses on people’s strengths is crucial. Read on to find out what the experts have to say. Home sweet home?

B2C 73

B2C B2B Agency Trends 73

5W PR

JUNE 15, 2022

However, even with a little bit more effort, cannabis brands can use PR to streamline the buying journey while generating positive media coverage. Pitching content to journalists and media outlets should always be focused on the reasons why the journalist or outlet should be accepting and publishing the company’s pitch.

Brand 88

Brand Branding Consumer Pitching 88

Communications Conversations

OCTOBER 15, 2019

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. Media relations, as a practice, isn’t going away.

Media Relations 100

Media Relations Pitching Media Report 100

Stephen Waddington

JULY 10, 2017

Public relations practice is developing through four stages of media: the media itself, influencers, owned media, and community. Along the way social media platforms such as Facebook and Twitter, and messaging platforms such as Snapchat and WhatsApp, have given the public the opportunity to answer back.

Telecommunications 112

Telecommunications Handbook Transportation Community 112