2026 Communications Leadership Media 
PRSay
APRIL 5, 2023
What will the PR profession look like between now and the year 2026? My sense is that the PR profession, which needs to uphold high standards for brands’ communications tactics, will take a cautious approach to AI. Projecting to 2026, the numbers were virtually identical, suggesting long-term confidence.
The Hoffman Agency
FEBRUARY 8, 2024
Copyright : [link] , Christopher Burns (@christopher__burns) As the landscape continues to evolve and new trends and technologies redefine industry standards, we invite you to join us as we explore the frontiers of the marketing and communications world in 2024. Read on to find out what the experts have to say. Home sweet home? Probably not.
5W PR
JUNE 15, 2022
However, even with a little bit more effort, cannabis brands can use PR to streamline the buying journey while generating positive media coverage. Pitching content to journalists and media outlets should always be focused on the reasons why the journalist or outlet should be accepting and publishing the company’s pitch.
Communications Conversations
OCTOBER 15, 2019
This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. Media relations, as a practice, isn’t going away.
Stephen Waddington
JULY 10, 2017
The pursuit of a purpose beyond making money has almost become a religion in modern corporate communications. Public relations practice is developing through four stages of media: the media itself, influencers, owned media, and community. The narrative of organisational communications is increasingly personal.
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