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B2B and B2C communications: 6 trends for 2024 from PR experts in the agency world

The Hoffman Agency

How strengths-based leadership fosters resilient teams Svenja Op gen Oorth, Managing Director, The Hoffman Agency People tend to look for faults – but in the workplace, leadership that focuses on people’s strengths is crucial. They are more than a valuable asset, they are the hallmark of an exemplary corporate culture.

B2C 73
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Your profession needs you

Stephen Waddington

Lego’s purpose is to inspire and develop children to think creatively and release their potential. The pursuit of a purpose beyond making money has almost become a religion in modern corporate communications. Typically engagement around user-generated content is seven times greater than that of corporate content.