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Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession


What will the PR profession look like between now and the year 2026? Here’s the breakdown: 54% of respondents work at PR agencies, 24% work for corporate PR departments and 22% work as independent PR practitioners. Projecting to 2026, the numbers were virtually identical, suggesting long-term confidence.

Survey 86
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B2B and B2C communications: 6 trends for 2024 from PR experts in the agency world

The Hoffman Agency

How strengths-based leadership fosters resilient teams Svenja Op gen Oorth, Managing Director, The Hoffman Agency People tend to look for faults – but in the workplace, leadership that focuses on people’s strengths is crucial. They are more than a valuable asset, they are the hallmark of an exemplary corporate culture.

B2C 73
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Your profession needs you

Stephen Waddington

The pursuit of a purpose beyond making money has almost become a religion in modern corporate communications. Typically engagement around user-generated content is seven times greater than that of corporate content. It’s an issue that is radically changing internal and external communications. It often does more harm than good.