Burrelles Fresh Ideas

FEBRUARY 13, 2024

Case in point: By the time 2025 rolls around, social commerce in China is projected to hit a two trillion US$ mark, expanding at an impressive annual rate of about 18% between 2021 and 2025. This shift in consumer behavior has prompted businesses to step away from overly curated content and scripted communications.

Social Media 87

Social Media Media Mobile SEO 87

Prohibition

JUNE 27, 2023

As the fastest-growing consumer group, Gen Z is projected to contribute to 130% of the growth in luxury personal items by 2025. Leading luxury brands like Gucci, Louis Vuitton, Burberry, and Alice + Olivia have embraced this strategy and effectively communicate with their audience through their TikTok brand accounts.

Brand 71

Brand Branding Marketing Fashion 71

Maxim Behar

FEBRUARY 15, 2024

In 1999, in an interview with Bulgarian online media expert Justin Toms, I declared that print newspapers would be gone by 2025. Nobody can support them and bear the costs in the new environment of public communications revolutionized by online media and even further by social media. It’s a matter of financing.

Newspapers 59

Newspapers Print Media Social Media 59

Stephen Waddington

DECEMBER 11, 2019

Data-driven PR, powered by AI, is impacting the evolving face of communications. We took our industry-leading research and work to thousands of communicators worldwide. The publication of a series of CIPR AIinPR primers was an important moment. I started by reading and looking at videos on the web. What does that mean?

Data-Driven PR 79

Data-Driven PR Data Conference Tools 79

NewsWhip

AUGUST 29, 2019

In a world where brands of all magnitudes can be pulled into non-business conversations — from a political tweet challenging their companies’ sourcing practices to a holiday party video brimming with styrofoam cups — the debate has changed and corporate America is waking up. image: [link]. image: [link]. image: [link]. .

Policies 60

Policies Analysis Engineering Consumer 60

PRSay

OCTOBER 17, 2019

Born between 2010 and 2025 to millennial and Gen Z parents, the Alpha Generation’s first members are beginning to emerge as consumers as they enter middle school. Here’s what communicators need to know about this key, emerging group: Understanding the generation. Communicate via mobile devices. Connect with video stories.

Groups 140

Groups Mobile Real Estate Skype 140