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Who is Generation Alpha and How Can We Market to Them?

5W PR

Generation Alpha, born between 2010 and 2025, is the first generation to fully embrace the 21st century from birth. For brands looking to connect with this tech-savvy and diverse generation, understanding their unique characteristics and preferences is essential for marketing to Generation Alpha.

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Transparency and Trust: The Role of ESG Reporting

Presspage

This is also a great way for companies to position themselves as leaders in sustainability, social impact, and robust governance, aspects that could ultimately form the basis of a responsible brand narrative. While implementing ESG reporting into your investor communication, it’s also vital to stay up to date with the latest trends.

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Ecommerce for Social Media 2024: Ultimate Guide

Burrelles Fresh Ideas

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. Shoppers can connect with brands, explore, and buy the products all in one place.

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Interview with our CEO: Important milestones for a truly essential CommTech platform

Presspage

The 2021 European Communication Monitor (ECM) survey showed that a digital transformation is in progress, but no comms department is operating with a consistent level of technological maturity. Communications professionals are on the front lines for their companies. Communications teams are really at the core of Presspage's work.

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Interview with our CEO: Important milestones for a truly essential CommTech platform

Presspage

The 2021 European Communication Monitor (ECM) survey showed that a digital transformation is in progress, but no comms department is operating with a consistent level of technological maturity. Communications professionals are on the front lines for their companies. Communications teams are really at the core of PressPage's work.

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Sustainability & Success: The new role of business in today’s environmental debate

NewsWhip

Last week 181 CEOs from the Business Roundtable, a 47 year old association focused on advocating policies to strengthen the economic interests of US corporations, signed a historic pledge that could change the relationship between business and the environment. image: [link]. image: [link]. image: [link]. .