Remove 2024 Remove Agency Remove Leadership Remove System
article thumbnail

B2B and B2C communications: 6 trends for 2024 from PR experts in the agency world

The Hoffman Agency

Copyright : [link] , Christopher Burns (@christopher__burns) As the landscape continues to evolve and new trends and technologies redefine industry standards, we invite you to join us as we explore the frontiers of the marketing and communications world in 2024. Read on to find out what the experts have to say. Home sweet home? Probably not.

B2C 73
article thumbnail

Less publicized but more interesting takeaways from 3 reports on marketing and PR

Sword and the Script

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. The company’s measures are based on the pitches sent through their systems.

Report 106
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Lead When AI Can Make Its Own Decisions

Stern + Associates

Much has been written and said about rapidly advancing artificial intelligence systems – particularly generative AI like ChatGPT – from the perspectives of technologists and engineers. To stay ahead of the curve, industry leaders must understand what the new AI systems mean for their business – and how to use them.

How To 77
article thumbnail

Maxim Behar: Young Bulgarians are not interested in populist promises

Maxim Behar

Maxim: I wish that the participants from the problematic billboard – ex-Prime Minister Nikolay Denkov, former Prime Minister Boyko Borisov and former Director of the State Agency for National Security could meet in person so we could hear their thoughts and how they believe Bulgaria will move in a better direction after June 15-20.

article thumbnail

Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Writing 200
article thumbnail

World Economic Forum Recap: 7 Experts Showcase a Brighter Future

Stern + Associates

.” – Azeem Azhar Visit Azhar’s popular Exponential View blog for additional insights; listen to the latest episode of his Exponential View podcast for his top trends: Azeem’s 2024 Trends: AI, Energy, and Decentralization ; and follow him on LinkedIn for daily insights on AI and emerging technologies. We can give people agency.

article thumbnail

What is Digital PR? Read Before Starting Your First Campaign

Buzzstream

As Google continues to tighten the noose on borderline link building tactics with March 2024 Helpful Content updates , building backlinks is more important than ever. Plus, many digital PRs and agencies also provide services for unlinked mention recovery, where they request that journalists add the link to the brand.)