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ICON 2023 Q&A: Talking Crisis Communications With Amazon’s Barbara Agrait

PRSay

In recent weeks, PRsay has posted Q&As with several thought leaders who spoke at PRSSA’s ICON 2023 at the Gaylord Opryland Resort & Convention Center in Nashville, Tenn. Today, she is the s enior PR manager of global media relations at Amazon. ” Beforehand, Agrait talked with PRsay about crisis management.

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Eight Reputation Enhancement Actions to Take in 2023

Reputation Us

As we move into 2023, (incidentally, the year of the Rabbit) the year is predicted to be an eventful and regenerating period, with a focus on relationships. Highlight your leaders internally before promoting them outside the organization. While you want to encourage their leadership, you definitely don’t want them getting poached!

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10 Networking Events for PR Professionals

5W PR

Educators Academy: Co-located with ICON 2023, this event offers insights into PR learning and industry trends. Public Relations Leadership Forum Co-sponsored by the Institute for Public Relations, PR Council, and Page Society, this intense two-day seminar is designed for mid-career communications managers at global companies and PR firms.

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PR Pros Can Use AI and Hone Their Traditional Skills

PRSay

In recent years, especially in 2023, all the talk has been about generative artificial intelligence (AI). PR practitioners have valuable skills that cannot be replicated or replaced by AI, such as strategic thinking, crisis management and the ability to build relationships. Connect with him on LinkedIn.

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Five lessons from comms leaders on our digital world

NewsWhip

In March of 2023, NewsWhip co-hosted a breakfast roundtable with PRWeek in Chicago to hear the thoughts of comms leaders from a variety of different industries on the challenges and opportunities presented by the increasingly digital world.

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PR Agency Life: What to Expect

Burrelles Fresh Ideas

Skill Development — learn valuable skills in media relations , content creation, event planning, crisis management, etc. They paused the program for 2023 but plan to resume in the new year (2024). During the summer, I had the opportunity to work as a public relations intern in the clean energy space.

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Part prediction, part hope, and part billion-dollar idea: 2023 may (will?) be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. AI-written content adds more noise. “PR

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