ImPRessions - Crenshaw Communications

JUNE 20, 2023

Here are four ad industry and adtech trends to watch during Cannes Lions 2023. However, according to reporting from Forrester, #ads are “just the tip of the iceberg” when it comes to creator marketing in 2023. Cannes Lions 2023 will witness a discussion about corporate activism and how it influences brand perception.

Creativity 156

Creativity Meeting Advertising Advertising 156

The Proactive Report

DECEMBER 26, 2022

Video trends for 2023. 2023 is the time to get serious about your video content on Facebook. Ninety percent of consumers watch videos on their phones because it is far easier than firing up a laptop or other device. According to Animoto , video is consumers’ #1 favorite type of content to see from brands on social media.

Video 162

Video Film Social Media Facebook 162

Buchanan PR

JANUARY 8, 2024

To kick off 2024, we are reflecting on some of the most memorable food and beverage marketing campaigns from 2023. From immersive storytelling to interactive social media techniques, these campaigns set a new standard in marketing and made a definitive mark on 2023. Relatable, funny and relevant, this campaign hit all the right marks.

Marketing 52

Marketing Viral Trends Consumer 52

Prohibition

FEBRUARY 27, 2023

This time we’re looking at the best so far for 2023, the ones that have caught our and the UK media’s attention for all the right reasons! This is a great example of how simple but well done content can go viral. We’re back with another campaign round up. Clever and good for the planet – we can’t ask for much more!

Brand 62

Brand Branding Viral Fashion 62

Prohibition

FEBRUARY 2, 2023

Their latest update now shows trending SEO terms in the search bar when you search for a query: Generally, this update will help to create more topical and relevant TikTok content for users – especially with the addition of trending sounds, the TikTok algorithm and trending hashtags.

Trends 62

Trends SEO Viral Social Media 62

OnePitch

JANUARY 11, 2024

Standing out from the crowd is vital in a consumer media landscape that is flooded with product pitches. Read how you should implement these five elements into every consumer product pitch based on insights we learned from our 2023 Coffee With A Journalist guests. AM: “It was trending. Know what they write about.

Pitching 93

Pitching Consumer Trends Viral 93

Buchanan PR

JUNE 30, 2023

Social media trends come and go at lightning speed. However, every now and then, a trend emerges that captivates the masses and takes the internet by storm. Enter the Grimace shake trend – an unexpected sensation that has dominated social media platforms – particularly TikTok – and kept McDonald’s in the spotlight.

Viral 72

Viral Trends Social Media Creativity 72