2023 Brand Creativity Viral 
ImPRessions - Crenshaw Communications
JUNE 20, 2023
As summer blooms along the French Riviera, the world’s leading creative talents are gathering once again for the Cannes Lions International Festival of Creativity. Here are four ad industry and adtech trends to watch during Cannes Lions 2023. Have your eyes on Cannes this week?
Prohibition
FEBRUARY 27, 2023
This time we’re looking at the best so far for 2023, the ones that have caught our and the UK media’s attention for all the right reasons! This is a great example of how simple but well done content can go viral. While many thought they were actually changing the name, the brand confirmed it was just a stunt.
Contently - Strategy
MARCH 2, 2023
Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. TikTok is probably the best-known platform for brand videos. It’s a good bet that your brand’s next customers are among those two billion. They are not in “buying mode.”
PRSay
MARCH 7, 2024
The Barbie brand is a paradoxical symbol of imagination, comfort, sexism, objectification, feminism and conflicted cultural influence that has entranced and challenged children and adults alike for generations. and Mattel for the 2023 “Barbie” movie. No category was left untouched.
Buchanan PR
JUNE 30, 2023
It wasn’t until 2023 that McDonald’s chose to re-embrace the character by celebrating its birthday. In the build up to the birthday celebration, McDonald’s changed its social branding to completely embrace Grimace. A viral sensation that spread like wildfire across social media platforms. The result?
Katie Paine's Measurement Blog
JANUARY 27, 2023
Based on all that experience—and, yes, some data, too—I’ve put together a list of the techniques and tactics that I think will make you a more effective communicator in 2023. There’s a reason why Randy Rainbow and Seth Meyers videos go viral. Brands like Steak-Umm have seen engagement and sales go up by making people laugh.
Konnect Agency
NOVEMBER 20, 2023
Why Brands Must Account for Trends Now for 2024 PR Success Now more than ever, public relations may feel like a never-ending arms race to dream up the buzziest, most “disruptive“ campaign fueled by the power of celebrity and the elusive, almost mythical viral TikTok post.
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