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The 22 Responsibilities of PR and What They Entail

Onclusive

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach.

Training 195
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Overcoming the Leadership Gap (With Fewer Leaders)

Doctor Spin

2 Zippia: 36 Powerful Leadership Statistics: Things All Aspiring Leaders Should Know (2023). They have the potential to thrive in a complex relationship with the media. Another 20% can get there with guidance and training. Theoretically, anyone can become a successful corporate spokesperson with enough media training.

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Pitch the Media Regulary

PR for Anyone

Some topics to consider: September is good for back-to-school, October is National Financial Planning Month and National Breast Cancer Awareness Month among others, November starts the holiday season and with Thanksgiving comes gratitude and then in December we have the end of the year roundups, holidays, and predictions for 2023.

Pitching 130
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Meet the Media: Hannah Lutz, Reporter at Automotive News

Bianchi Biz Blog

Media training with clients – or even a simple interruption to bring them back to focus—would be so helpful. I don’t want the same story as everyone else. Any pet peeves with PR people? My recent pet peeve: when PR people don’t keep their clients on track. Some are camera-off on a Zoom call while their clients ramble.

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Positioning Yourself as a Media Expert

PR for Anyone

.” Anne couldn’t figure out how we could get media on her topic of chocolate (owning a chocolate farm and having just written a cookbook about using chocolate as a spice) but when the FDA did a recall of chocolate, she instantly became the industry chocolate expert. We will be having an event in early 2023. PR FOR ANYONE.

Media 130
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What is Technology PR?

5W PR

Content created includes press releases, blog posts, whitepapers, case studies, and other materials that can be shared through various channels. Social Media Engagement: Leveraging social media platforms for technology brands is a fantastic idea. This could include blog posts, whitepapers, case studies, and infographics.