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AI adoption in public relations limited, so far

Wadds Inc.

AI went mainstream following the launch of ChatGPT in November 2022. The same report could have been written in the past 30 years about how public relations was slow to adapt to the internet, search engine optimisation, social media, and PESO. Security, privacy, and disinformation are cited as the primary concerns.

Publicity 141
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Understanding the impact of AI on public relations

Wadds Inc.

Artificial Intelligence (AI) will significantly impact the public relations profession in the same way as the internet and social media before it. It came to the forefront of public consciousness in November 2022 when OpenAI launched a chat-based application called ChatGPT. A new Wadds Inc.

Publicity 105
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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. Real effort into digital and social. Digital is no longer an afterthought, social media has gained prominence.”. Adherence to privacy regulations.”. Additional duties.

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 198
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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C. Cleverer, GenAI-enhanced social media bots and convincing deep fakes aimed at interfering with the U.S. However, it’s like social media was a decade ago. ” ~ Prof.

Writing 200
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A Year Later: Adapting For Success

Konnect Agency

With social distancing in place, streaming TV shows, Zoom calls, ordering groceries online, and turning to social media as a main source of entertainment have skyrocketed. Greater efficiency from rapid development and implementation of technology will continue to keep restaurants afloat as consumers ease into dining in.

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PR software vendors are starting to talk security in generative AI pitches [PR Tech Sum No. 46]

Sword and the Script

Plus, unlike other generative AI tools where you need to register with an email and phone number, we anonymize all data we pass to OpenAI, providing an additional level of privacy.” ( Source ) Cision. That assistant helps to write social media content but now includes an integration to DALL-E. One new product for Cision.

Software 131