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The 22 Responsibilities of PR and What They Entail

Onclusive

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. PR pros often review and edit when appropriate.

Training 195
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The 21 Responsibilities of PR and What They Entail

Onclusive

Originally Published August 23, 2017; Updated August 9, 2021. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Internal Communications. Executive Thought Leadership. Crisis Communications.

Training 370
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ICON 2021 Recap: Inside Delta Air Lines’ Crisis Response to COVID-19

PRSay

20 workshop, “Inside Delta’s First-Class Response to the Pandemic,” the last session ICON 2021. Seay was one of three Delta panelists on PRSA’s Oct. People were starting to panic about their travel plans and were seeking reassurance.”.

Crisis 78
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Why a business case may be the missing key to securing your PR budget

Onclusive

Here are the key elements of a well-rounded communications budget to consider: Team headcount and salaries Agency retainers, including media relations & crisis communications Owned media and contributed content development Technology tools, such as media monitoring, media database and internal communication platforms for employee engagement.

Resources 195
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The Volume and Variety of Communications Work is Shifting, Finds 5th Annual Survey of Comms Pros

Sword and the Script

.” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. More and more crisis communication events that interrupt the general flow of work in our area. Stacey Miller , Vice President, Communications, Auto Care Association.

Survey 130
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COVID-19: Lessons of Past Pandemics Are More Timely Than Ever for Crisis Management

PRSay

As the situation continues to unfold, here are six crisis communications lessons from past pandemics to keep in mind: 1. Given the uncertainty about the coronavirus and what still lies ahead, ongoing crisis planning should concentrate on worst-case scenarios. Times like these call for laser targeting, not mass marketing.

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What to do when PR Pros accidentally spread misinformation – Kelsey Bohl

Ethical Voices

I did data communications for our local, state and national reporting. I also worked very closely with the president, who was very data-driven at that time, and the Office of Marketing Communications to create talking points for him. Throughout my career, I’ve dealt frequently with crisis situations.

Ethics 80