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Maxim Behar for “24 Chasa": "PR crisis management became routine"

Maxim Behar

The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. And who does not understand it, of course, will have to part with it. The decline in the purely advertising sector will undoubtedly be greater in the coming years.

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Media Relations Keeps Getting Harder; Here are 6 Dynamic Techniques to Adapt

Sword and the Script

Three-quarters (75%) of PR said so this year, according to the 2020 JOTW Communications Survey. Polarized audiences, ‘fake news’, decline of great newspapers and skilled reporting.” It doesn’t take a lot of money, but it does take making the case for budget and learning how to use these advertising tools effectively.

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Maxim Behar: Novinite.com is a One-of-a-kind Media Phenomenon

Maxim Behar

I was very keen to start a small daily newspaper in English for foreigners in Bulgaria, who were not all that many at the time. Throughout my professional life of a journalist, I had only worked in daily newspapers, and of course I knew how to do it. Second, they are free, interactive and are a magnet for advertisers.

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Maxim Behar for NOVA TV: Bulgaria Does Not Need Visas for Tourists, but a Minister of Branding

Maxim Behar

According to Behar, Bulgaria should not have visas for tourists, but rather advertise its tourism more and appoint a minister of branding, who is more than needed now than ever. I can compare it with my favorite Seychelles, of course, who have a visa-free regime for everyone, for the whole world, up to 90 days.

Tourism 52
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Maxim Behar's Experience as an Author

Maxim Behar

Of course – self-publishing in the modern world is also common practice, but I predict that in the next decade big publishing house will have their strong impact into the creative process and readers will trust them a lot. 25 years back I founded a leading PR company in my native Bulgaria – M3 Communications Group, Inc.

Local 52
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Maxim Behar for the Polish Magazine PR Manager: Modern PR Globally

Maxim Behar

- The main change in recent years is the complete merger of the three main businesses in public communications - PR, advertising and social media. He believes that advertising will remain number one, thanks to creative solutions, graphic design skills, planning and buying media. Otherwise, you will just advertise an empty space.

Meeting 98
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The Power of the African-American Audience

Beyond PR

trillion by 2020. In fact, 52 percent read magazines and 59 percent have favorable views of advertisers in African-American newspapers. Of course, many companies make special efforts to commemorate Black History Month, but African Americans are a valuable community year-round. Beyond February.