ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. A patchwork of privacy regulation s has challenged all the major players. The power of CTV and OTT advertising was also covered as consumer adoption has grown.

Privacy 156

Privacy Advertising Advertising Data 156

PRSay

OCTOBER 3, 2022

Marketers are taking notice of California’s data-privacy laws after cosmetics retailer Sephora agreed last month to pay $1.2 million in penalties for alleged violations involving its targeted-advertising practices. As NBC News reports, California Attorney General Rob Bonta said Sephora sold its customers’ data without their consent.

Privacy 78

Privacy Data Marketing Retail 78

5W PR

NOVEMBER 7, 2019

Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. Several key factors likely played into this strategy to push out mainstream advertising in order to update a brand’s reputation or make a push for consumer involvement.

Advertising 68

Advertising Advertising Privacy Facebook 68

Buzzstream

MARCH 12, 2020

Privacy Concerns. The debate about the Internet and privacy continues to be a concern for many Americans. In addition, if you’re experiencing lower sign-ups, the barrier to entry may be too high for some consumers. We decided we wanted to pit a few advertising/marketing approaches against each other. Would You Rather?

Advertising 131

Advertising Advertising Marketing Privacy 131

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Contently - Strategy

FEBRUARY 8, 2022

While scrolling through Instagram, I recently stumbled on an advertisement for a hoodie. More likely, though, a firm bought data from Instagram parent Meta (formerly known as Facebook) and advertised to me a product based on my Facebook profile. percent of company revenue in 2021 from 11 percent in 2020. Attack of the bots.

Advertising 118

Advertising Advertising Privacy Apparel 118

ImPRessions - Crenshaw Communications

APRIL 8, 2021

” The sector has dropped from being seen as our most trusted industry in 2020 to only the ninth most trusted business category in 2021. One industry that’s a match for Big Tech may be the one that funds it — Big Advertising. Redefine data ownership and privacy. As a sector, technology has lost its luster.

Reputation 305

Reputation Privacy Data Advertising 305