Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

The Proactive Report

DECEMBER 4, 2018

We’re approaching the end of 2018 and businesses are looking ahead to the New Year. Talk to your SEO and Web team. Get more Digital PR Tips in your inbox every week. The post 3 Content Marketing Trends for 2019 appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

Content Marketing 189

Content Marketing Trends Marketing Strategy 189

The Proactive Report

JULY 20, 2016

Digital PR has a lot to offer in this regard. What we need to improve on is visual content. (Note that visual content is expected to be 80% of all content by 2018 – so make sure you are an expert at this too!). And pitch content to influencers other than the mainstream media. Watch this video.

Google 100

Google SEO Study Digital PR 100

The Proactive Report

MAY 7, 2018

If you are one of the bright-eyed and eager college graduates ready to enter the workforce in 2018, your future might not be quite as bright as you expected. Analytics is very high on the list of skills valued by HR leaders, which supports the list of skills Chief Marketing officers are looking for in 2018. SEO/SEM Marketing.

Study 100

Study Analytics Software Data 100

The Proactive Report

DECEMBER 12, 2017

Forbes made a list of the digital skills they see as the most important and TEKSystems polled 250 CMOs to find out what they’re looking for in 2018. If you are not already using analytics to measure your PR and content activities, it must be top of your list for 2018. And video is growing at breakneck speed.

Analytics 228

Analytics SEO Infographics Software 228

Wildfire

AUGUST 1, 2018

Tom Fishburne (@tomfishburne) August 5, 2018. In my mind, there are three ways to approach measurement from a PR point of view — by output, by outcome, and by impact. Not all are equal in terms of their value, but they are a useful way of framing everything how measurement should work (in my opinion anyway) in a PR world: 1.

Measurement 49

Measurement Analytics Google Agency 49

The Proactive Report

NOVEMBER 12, 2016

Marketing and PR jobs are one area where digital skills are in high demand. A recent scan of 75000 job postings on LinkedIn found that digital marketing jobs being advertised required candidates with a wide range of skills, from SEO and social media to Google Analytics and content marketing. Report ROI.

SEO 153

SEO Engineering LinkedIn Analytics 153