Sword and the Script

OCTOBER 24, 2017

That’s my take on some of the data from the 2018 Chief Marketer B2B lead gen report. Analysis: B2B marketing must develop its market. Don’t miss these related posts: How B2B Marketing Can Get More out of Trade Shows. What Does It Take to Implement Content Marketing Effectively in B2B?

B2B 64

B2B Report Marketing Survey 64

Contently - Strategy

SEPTEMBER 10, 2020

In 2018, he and his good friend Erik Requidan started The Minority Report Podcast to create a platform where people of color, women, and LGBTQ individuals in marketing could tell their stories and have candid conversations. Disclosure: LiveIntent is a Contently customer.). It’s a lot of what we do on the marketing side.

Brand 71

Brand Branding Marketing Facebook 71

Cision

DECEMBER 28, 2017

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. The launch of a new product should have a certain degree of fanfare surrounding it, and your content marketing should play a big role in that. August: Tell Your Brand’s Story.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Sword and the Script

NOVEMBER 6, 2018

— Cybereason (@cybereason) April 19, 2018. Repurpose Your Best B2B Content. They created seven more events – red carpet premieres – in cities around the world over a two-month period after the show. In addition, the theme of the documentary can be seen woven into other marketing assets including, a report and webinar.

B2B 64

B2B Creativity Film Trade Shows 64

Sword and the Script

DECEMBER 30, 2017

5) Finding Leads: 6 Takes from the 2018 Chief Marketer B2B Lead Gen Report. 6) 4 Big Media Trends that have Upended PR and Marketing. Similarly, digital trends have forced marketing and PR to change how they do things. 7) How B2B Marketing Can Get More out of Trade Shows. But we can’t.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Sword and the Script

MAY 16, 2020

The full report is a quick and easy read: The State of Journalism 2020 by Muck Rack b) Survey of 3,253 journalists by Cision Cision also has an annual survey of journalists, which they use to produce a report called the State of the Media (here are my notes from editions in 2019 , 2018 and 2017 ). 542 from the U.K. and 348 from Canada.

Survey 169

Survey Media Relations Pitching Media 169

Sword and the Script

JANUARY 9, 2018

Several studies suggest businesses plan to invest in public relations in 2018. There are a lot of other sites worth sharing to as well, but it’s up to you to figure out which sites work for your brand. Sometimes these are developed and published by independent media companies, trade groups or associations.

Media 95

Media B2B Groups Conference 95