5W PR

SEPTEMBER 13, 2018

Nothing gets us buzzing like uncovering a new trend in the space, discovering a new brand on Instagram, or collaborating with beauty brand founders and CEOs on strategies to continually connect and engage with their audiences in a rapidly changing beauty marketplace. Read on for their insights!

Trends 94

Trends Trade Shows Community Instagram 94

5W PR

SEPTEMBER 27, 2017

Consumer brands often think their big sale, fundraiser or ad campaign is newsworthy on its own, or, they fail to consider a media strategy entirely. It’s important to remember that journalists and influencers don’t serve a brand’s business objective, they serve their readers. You’re Participating in a Trade Show.

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

5W PR

MARCH 28, 2018

Held in Anaheim, CA, this year’s Natural Products Expo West drew over 80,000 attendees and more than 3,000 innovative brands. Expo West is known for showcasing innovative brands and trends across the natural, organic and health product arenas, and our consumer team was on the ground to discover them firsthand. Coco-Cola Co.

Retail 60

Retail Trade Shows Consumer Trends 60

Solo PR Pro

OCTOBER 16, 2018

As we enter these last few months of 2018, we’re likely focused on business development and budget planning with current clients. The final quarter of the year is also an ideal time to look at areas where our clients should focus and the trends that may become go-to tactics in 2019. It All Starts with a Plan. The State of the Industry.

Crisis Communications 127

Crisis Communications Trade Shows Crisis Customer Service 127

Sword and the Script

DECEMBER 15, 2020

Too often marketers become enamored with the latest trends and tools. Brand-to-brand collaboration. Likely see more brand-to-brand and brand-to-influencer collaborations. Forward-thinking brands and organizations can tap into the screen-cautious with community stories that support the values they espouse.

Marketing 168

Marketing Employee Content Marketing Training 168

The Hoffman Agency

MARCH 22, 2019

While it’s all good for business, how do you conduct PR for a trade show beyond the straightforward press release? Elated from the feedback and our results, we decided to take our victory a notch higher by submitting our thrilling tale to Marketing’s PR Awards 2018. The result?

Trade Shows 28

Trade Shows Storytelling B2B Conference 28

Contently - Strategy

SEPTEMBER 10, 2020

In 2018, he and his good friend Erik Requidan started The Minority Report Podcast to create a platform where people of color, women, and LGBTQ individuals in marketing could tell their stories and have candid conversations. I want to zoom out a little bit and talk about some of the broader conversations and trends in our industry.

Brand 71

Brand Branding Marketing Facebook 71