PRSay

NOVEMBER 18, 2016

While paid and owned media have been favored in recent years in terms of focus and budget, based on everything I heard and saw at PRSA, one thing is clear: earned media is ready to regain its seat at the table in 2017. With the new year just months away, you’d be remiss if your 2017 communication strategy doesn’t reflect that.

Media 60

Media Leadership Enterprise Data 60

Presspage

AUGUST 15, 2017

thought leadership. the importance of measurability. As of 2017, Youtube, Instagram Video, and Snapchat are some of the most innovative online tools that brands are employing to communicate their message, especially to younger audiences. In fact, html5 video in email is expected to take off in 2017- stay tuned.

Technology 115

Technology Big Data Video Data 115

Sword and the Script

APRIL 13, 2019

Similarly, we also are responsible for helping the CMO carry it out – to execute that strategy, iterate, measure and improve. Social media spending dropped for the first time since August 2017 from 13.8% 3) The CMO Council infographic on CMO priorities. of the budget to 11.4%. in the next 12 months. of the budget on social.

Study 116

Study Survey Infographics B2B 116

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. When it comes to metrics, the most common measures communicators say they use involves a mix of old and new measures. 7) Contributed articles are often your best shot at earning coverage.

Marketing 78

Marketing Publicity Survey Study 78

Cision

DECEMBER 5, 2017

According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog.

Infographics 235

Infographics Case Study Content Marketing Video 235

Beyond PR

DECEMBER 5, 2017

According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog.

Infographics 72

Infographics Case Study Video Survey 72

Contently - Strategy

JULY 31, 2019

Your key performance indicators (KPIs) are a group of measurable values that demonstrate how swiftly a marketing department is working toward its business objectives. A longform piece of writing is not snackable, but an infographic posted to social media is snackable. Thought leader. I’m not alone either.

Content Marketing 111

Content Marketing Marketing Media SEO 111