Beyond PR

JANUARY 26, 2017

Product demos. Product launches. You’re really only limited by your own creativity. As it pertains to brands, here are some strategies that are successfully attracting audiences: Question and answer sessions with a company representative. Streaming live events. Takeovers by influencers.

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PR 20/20

OCTOBER 4, 2018

According to Wyzowl’s State of Video Marketing Survey , 81% of businesses use video as a marketing tool— up 18 points from 2017. hours of video a day, and 72% would rather use video to learn about a product or service, if both video and text are available. In addition, the average respondent consumes 1.5

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Karen Freberg

JUNE 24, 2019

This past week attending and working at the Cannes Lions Festival of Creativity was one of the most rewarding, inspiring, and educational professional and personal experiences I have ever had. It was this trip back in 2017 that sparked the idea of creating and launching an Educators Summit at Cannes Lions. How cool is that?!

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Sword and the Script

DECEMBER 20, 2022

Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing. That’s all going to change in next year because creative work is the essence of differentiation and a key driver of revenue and profit. Strengthening community-building and connections.

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Prohibition

AUGUST 25, 2021

By using video, you can engage your audience in a creative way, share key messages, promote a new product and increase brand awareness. This allows you to have more creative freedom and think outside of the box when it comes to video due to the length not necessarily being a key factor. LinkedIn – native video.

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