The Proactive Report

FEBRUARY 24, 2017

Business Insider and its two sister publications attracted more than 6 million video views on Twitter in January 2017, a significant increase from the 1 million number six months ago. It could just mean corporate raiding. PR is a relationship business. Get Digital PR Tips in your inbox every Monday morning.

Twitter 235

Twitter Customer Service Web Facebook 235

Communications Conversations

JANUARY 13, 2017

In this role, I’m really focusing on building our digital PR capabilities. It’s a more digital content marketing focused role, which is part of the work that I really love. And yes, you can still do this while holding to approved corporate talking points… We have to do that all the time.

Insurance 60

Insurance Insurance Social Media Corporate 60

Sword and the Script

AUGUST 13, 2019

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. TBT any #pr #publicrelations pro’s remember the fun of these?? Capital Acquisition Corp.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

OCTOBER 6, 2020

As I’ve done for the last couple of years, on the first Tuesday of the month, I summarize all of the news I’ve seen from the PR technology community. Here’s your monthly PR Tech Sum. SEMrush acquires Prowly A software company that has traditionally made tools for SEOs is moving into PR. Where’s the value for PR?

Software 178

Software SEO Company Tools 178

Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. These backlinks are important to digital PR and marketing for two primary reasons. And yet it worked over and over, so I could go with the prevailing opinion, or I could go with what was driving results.

Content Marketing 78

Content Marketing Study Analysis Marketing 78