Sword and the Script

JULY 7, 2020

That’s an undesirable description for a company charting a course a new category. In an interview with PRWeek, the company likened it to a CRM for PR. Around 2010, I worked for a PR software vendor that occasionally rattled the CRM idea, but it never really got traction in the market. Welcome to the second half of 2020!

Technology 125

Technology Publicity Software Print 125

Sword and the Script

MAY 1, 2018

No matter what vertical market you are in, there is no shortage of competition. billion in funding in 2016; Legaltech. There are nearly 7,000 martech vendors across 48 categories in the 2018 Marketing Technology Landscape which means 1,500 have been added since last year. And more is cropping up seemingly every day.

B2B 62

B2B Marketing Survey Study 62

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 194

Writing Communications Marketing B2B 194

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. More Intelligent” Marketing Automation. I love traditional marketing automation. Marketing Artificial Intelligence Conference (MAICON).

Agency 84

Agency Enterprise Technology Analytics 84

Karen Freberg

OCTOBER 13, 2019

In all cases and certification examples, I try to evaluate and determine which ones to choose from based on certain categories, such as: Coverage of materials. Are professionals and business leaders featured in the certifications in interviews, case studies or lessons? Exam set up and preparation. Hootsuite (Free).

Social Media 72

Social Media Media Pinterest Education 72

Cision

DECEMBER 2, 2016

In today’s market, competition for your audience’s loyalty is fierce. Jen Dobrzelecki, executive vice president at M&C Saatchi PR, says to compete in today’s market, PR is more important than ever. And that doesn’t mean they need to be category leaders or have the biggest budgets. How did you get your start in PR?

Film 120

Film Creativity Brand Branding 120