The Proactive Report
JANUARY 24, 2016
More companies – both BtoC and BtoB – are creating content as an integral part of their marketing and Digital PR. 76% of BtoB and 77% of BtoC firms are creating more content than they did a year ago and half of them will be spending more on content in 2016. Not some new and esoteric Digital PR technique.
The Proactive Report
JANUARY 24, 2016
More companies – both BtoC and BtoB – are creating content as an integral part of their marketing and Digital PR. 76% of BtoB and 77% of BtoC firms are creating more content than they did a year ago and half of them will be spending more on content in 2016. Not some new and esoteric Digital PR technique.
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The Proactive Report
JANUARY 24, 2016
More companies – both BtoC and BtoB – are creating content as an integral part of their marketing and Digital PR. 76% of BtoB and 77% of BtoC firms are creating more content than they did a year ago and half of them will be spending more on content in 2016. Not some new and esoteric Digital PR technique.
The Proactive Report
JANUARY 15, 2016
Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. Then we have live-streaming video.
The Proactive Report
JANUARY 15, 2016
Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. Then we have live-streaming video.
The Proactive Report
JANUARY 15, 2016
Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. Then we have live-streaming video.
The Proactive Report
JUNE 11, 2016
The Holmes Global Communication Report 2016 revealed that in-house execs and agency leaders agree that talent is the top challenge for PR today. The second is that respondents are underestimating the rise of visual communications—infographics and animation and video more broadly—and the other new skills we need to attract.”
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