Cision

NOVEMBER 19, 2015

Over fifty people went with me as I narrated a test drive of Ford Motor Company’s 2016 Mustang, and I answered their questions in real time. . Go outside-the-box with your content marketing. My first video on Periscope, Twitter’s live streaming app, was well received and exhilarating. Get our free white paper today!

Real Estate 120

Real Estate Public Affairs Guidelines Video 120

Beyond PR

AUGUST 25, 2016

Amazon $100 billion annual sales and Amazon Web Services earns $10 billion, 2016 : “They (Amazon.com and AWS) share a distinctive organizational culture that cares deeply about and acts with conviction on a small number of principles. Amazon.com serves consumers and AWS serves enterprises that need web based services.

Storytelling 40

Storytelling Brand Branding Wireless 40

Deirdre Breakenridge

MARCH 23, 2016

Gerry Tschopp, Senior Vice President of Public Affairs at Experian said it well, “I want to know enough about PR ‘wins’ so I can speak to business leaders in key data points or success stories that drive business and reputation. But don’t take my word for it though.

Communications 150

Communications How To Analytics Public Affairs 150

Cision

JUNE 20, 2016

public affairs campaign strategist Mike Panetta of Beekeeper Group and Mark Reilly, vice president of Cision Government Relations, discussed how to motivate your supporters through an integrated strategic communication strategy. Instead, they’re often on the go and accessing your content from multiple screens and devices.

Mobile 159

Mobile Public Affairs Infographics Government 159

Beyond PR

OCTOBER 14, 2016

Get those results by downloading the Top 100 2016 Election Journalists, Editors and Media Influencers. Author James Rubec, Cision Content Strategist, is a content marketer, researcher and brand journalist who for the past year with Cision has told data stories about global news events, public affairs and what motivates people to take action.

Public Affairs 40

Public Affairs Analysis Television Infographics 40

Stuart Bruce

FEBRUARY 11, 2016

Virtual reality was a popular prediction for what’s going to be big in 2016. I think it’s a virtual reality itself as 2016 isn’t going to be the breakthrough year of mass adoption, but it is still something that PR professionals need to understand and be ready for.

Publicity 60

Publicity How To Crisis Communications Crisis 60

Sword and the Script

AUGUST 2, 2016

In all, the six-year period involved two combat deployments (Iraq ‘07-‘08; Afghanistan ‘12-‘13) with the National Guard and time in between working for the Oregon Army National Guard Public Affairs Office. I’ve served in Army Public Affairs for nearly 17 years now. So, what’s my definition of content marketing?

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60