Remove 2016 Remove Branding Remove Real Estate Remove Video
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Visual Content and your Brand

The Proactive Report

For your brand to penetrate that noise and actually make any meaningful contact with your intended audience, you have to be ahead of the pack these days. It’s no wonder then that visual content is the top marketing trend for 2016. VISUAL REAL ESTATE. Social media has become a melting pot of white noise. BE ORIGINAL.

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5 Tips for Getting Into Live Streaming

Cision

The ability to transmit and receive live video over the Internet is not a new concept. Live streaming video games have been going on for years. But in the first half of 2015, live streaming moved to the masses with the launch of apps and Facebook’s subsequent announcement that it would test live video capabilities among celebrities.

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MediaPulse | A Weekly Media Round-Up

Cision

Here’s the top media industry stories we’re following this week: The Big News: Mass shooting at Umpqua Community College in Roseburg, Oregon prompts further discussion over gun control ( The Oregonian ); NASA finds water on the red planet, begging the question, is there life on Mars ? VIP List: Liz Heron is The Huffington Post ‘s new no.

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Should Your Brand Voice Stay the Same Across Social Channels?

Contently - Strategy

If you’re curious about brand voice, the first thing you should do is think about Tom Hanks. Like the personality of a human, your brand has to retain some elasticity to appeal to different people in different places. Your brand may have a central personality, but it needs to be able to convey different tones.

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How to Spy on Your Competition & Steal Their Secrets

Cision

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Some of the top content publishers in the big brand area that are worth keeping an eye on are Red Bull and LEGO. In doing this, it has grown their real estate blog from 2,000 to 18 million views per month in just two years!

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Five PR Predictions For 2017

ImPRessions - Crenshaw Communications

In 2016, public relations saw its share of highs and lows. But there’s been a shift towards specialist agencies that focus exclusively in PR for companies in sectors like technology, fashion or real estate. PR folks now have more ways to get their clients’ messages across than ever before. Technology will evolve.

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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

The Proactive Report

Twenty-five percent of search results for the world’s 20 largest brands are links to user-generated content. Eighty-six percent of millennials say that user-generated content is generally a good indicator of the quality of a brand or service. Why does UCG work better than branded content as a Digital PR tactic? .