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European Communication Monitor: a 15-year retrospective

Wadds Inc.

The European Communication Monitor offers insights for public relations practice on trust, strategy, digitalisation and hyperconnectivity, leadership, and inclusivity. Digitalisation and data The webinar examined the issue of digitalisation and big data, marking a shift toward a more data-driven public relations practice.

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The Importance of PR Skills in a Hyper-Globalized World

PRSay

Then, on April 20, 2016, Mitsubishi President Tetsuro Aikawa resigned suddenly after admitting that his company had falsified its fuel-efficiency reporting. But then the 2016 scandal forced Nissan to suspend selling those models. Those viewing the May 2016 press conference were not limited to members of the media.

Ethics 261
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5 Amazing Facts You Must Know About Facebook Advertising

Cision

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. 1.038 billion in January 2016, to be exact. Big data makes Facebook one the most amazing matchmaking services ever. And then…no one sees it. Hope is a terrible strategy.

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Cision Moves to Accelerate Pace of Innovation

Cision

By doing this, Cision will gain a few important things: an influx of capital, a publicly traded stock as a currency, and material financial flexibility needed to make the investments we need to be the change agent and data/tech/measurement platform partner the industry needs.

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How Big Data Will Modernize Your Crisis Communications Plan

PRSay

Based upon Zignal’s experiences, three trends ring true for every modern crisis: A modern crisis is fueled by data: In today’s modern marketplace, companies are inundated with massive amounts data. In fact, major enterprises manage petabytes of big data every day. quintillion bytes of data every day.

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5 technologies that will change how you do PR

Presspage

thought leadership. The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. the importance of measurability.

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Meet PR’s New Best Friend: Data

PRSay

The big data revolution has pushed the public relations industry forward. Original data also increases the chance that your brand will receive coverage. The possibilities are endless with data, and they can be sliced and diced any way. The possibilities are endless with data, and they can be sliced and diced any way.

Data 106