PRSay

OCTOBER 24, 2018

Then, on April 20, 2016, Mitsubishi President Tetsuro Aikawa resigned suddenly after admitting that his company had falsified its fuel-efficiency reporting. But then the 2016 scandal forced Nissan to suspend selling those models. Those viewing the May 2016 press conference were not limited to members of the media.

Ethics 261

Ethics Automotive Technology Conference 261

Critical Mention

FEBRUARY 22, 2019

AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020. AI programs identify patterns in massive data sets that ultimately drive successful marketing campaigns. Data interpretation (31%). Community building (27%). Until next time!

Marketing 118

Marketing Data B2C Big Data 118

PRSay

OCTOBER 12, 2016

In September, 2015, Volkswagen suffered the wrath of the global community after disclosing that the company’s diesel cars were designed to cheat on tailpipe-emissions tests. When Volkswagen disclosed the news, the conversation spread and was visibly seen as a “scandal” in the automotive community. quintillion bytes of data every day.

Big Data 60

Big Data Crisis Communications Data Crisis 60

PR Conversations

NOVEMBER 27, 2015

What this proved to me was that no matter where in the world, public relations communities and their professional associations are similarly concerned and motivated by bitter personal feuds and competitions. I had one condition: My presentation would focus on this recent and important event, with my own words and professional perspective.

Conference 40

Conference Hotels Internal International 40

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses.

Ethics 52

Ethics Communications Print Television 52

PRSay

MAY 18, 2016

The big data revolution has pushed the public relations industry forward. Original data also increases the chance that your brand will receive coverage. The possibilities are endless with data, and they can be sliced and diced any way. The possibilities are endless with data, and they can be sliced and diced any way.

Data 106

Data Meeting Measurement Guidelines 106