Sword and the Script

SEPTEMBER 5, 2023

The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals.

Software 167

Software Marketing Leadership B2B 167

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Internal comms takes center comms stage in hybrid work.

Marketing 190

Marketing Content Marketing Data Social Media 190

Ethical Voices

MAY 8, 2023

Then we look at your impact on your communities. International Paper is a 17th time honoree, Aflac has made the list 17 times, and Ecolab has made the list 17 times. What are some of the top ethics issues you’re seeing facing companies in 2023 and beyond? We look at governance practices.

Ethics 70

Ethics Training Financial Survey 70

Ethical Voices

MAY 6, 2023

Then we look at your impact on your communities. International Paper is a 17th time honoree, Aflac has made the list 17 times, and Ecolab has made the list 17 times. What are some of the top ethics issues you’re seeing facing companies in 2023 and beyond? We look at governance practices.

Ethics 52

Ethics Training Financial Survey 52

Sword and the Script

DECEMBER 26, 2023

Authenticity tops metrics bloat and hope “The Merriam-Webster word of the year for 2023 is ‘authentic.’ Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. Clear and present AI “A renewed focus on and commitment to internal communications.

Writing 194

Writing Communications Marketing B2B 194

Doctor Spin

DECEMBER 4, 2023

A basic principle is that media, information technologies, and communication formats can affect events and social activities.“ Source: The International Encyclopedia of Political Communication 1 Altheide, D. The International Encyclopedia of Political Communication, 1–6. Media Logic. Doctor Spin | The PR Blog.

Social Media 52

Social Media Media eBook Technology 52

Doctor Spin

DECEMBER 4, 2023

Confirmation bias, amplified by social media algorithms and media logic, segregates online communities into isolated information bubbles—echo chambers. Organisations themselves could benefit from being vigilant against biases influencing various internal communications practices: Ignoring customer feedback. Oxford Reference.

Media 52

Media eBook Viral Construction 52