Bianchi Biz Blog
APRIL 3, 2023
My editor often reminds me to ask myself when sorting through so many pitches: what problem does this solve? AN hired me as the finance and insurance reporter in 2015, and I’ve been moving around the newsroom ever since. What advice do you have for PR people that want to pitch you? I don’t want the same story as everyone else.
PRSay
MAY 3, 2019
Content marketers and social media managers are experiencing the same fragmentation of audiences. The average number of shares for a given piece of content dropped by half from 2015 to 2017, according to a Buzzsumo analysis of a million posts. Get more media pitching knowledge from Michael Smart here.
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MaccaPR
JUNE 28, 2016
Of course, as PR professionals, we can provide media training to our top executives. All good advice for media interviews, backed by PR best practices. But there’s one technique that’s seldom mentioned in corporate media training sessions. One final piece of media training advice. Never, ever lie.”.
MaccaPR
MAY 23, 2016
November 3, 2015. Relying on Traditional Media Relations Tactics. Social media may be at the forefront of innovative outreach for many companies, but healthcare communicators also still rely on traditional media relations to capture patients and other target audiences. VaxWithMe #VT Here's why: https://t.co/s9qrOsiJew
Mora Communications
AUGUST 31, 2015
So why am I telling you to pitch the national press? You will be able to put your media credits in your press releases and bios and, most importantly, national media can help drive your local media through the roof. National media feeds the local media. So then, is national a waste? Top PR Firm Los Angeles.
Rock the Status Quo
FEBRUARY 19, 2015
Your pitch worked! The very thought of appearing as a guest on live TV can make even the most seasoned media spokesperson quake in their boots and it’s our job to make sure they are prepared. What are the most common issues seen with media interviews and, as PR pros, how can we avoid them? So what comes next?
Marketwired
FEBRUARY 16, 2016
Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Wouldn’t you love to pitch a story like that?
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