Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be I see a few things. a) Many community newspapers going away and hopefully still being available in some kind of online format. I see a few things.

Marketing 192

Marketing Content Marketing Data Social Media 192

Sword and the Script

OCTOBER 6, 2020

As I’ve done for the last couple of years, on the first Tuesday of the month, I summarize all of the news I’ve seen from the PR technology community. Here’s your monthly PR Tech Sum. SEMrush acquires Prowly A software company that has traditionally made tools for SEOs is moving into PR.

Software 176

Software SEO Company Tools 176

ZudePR

JUNE 6, 2016

Achieve things. Deep work productivity hacks from 28 world-class communicators : how do they focus and achieve. Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. I'm writing a blog post on how the best communicators "go deep" and get stuff done. Do you struggle to get stuff done?

Writing 114

Writing Social Media SEO Blogging 114

ZudePR

MAY 31, 2015

You have ever wondered if there is such a thing as a selfless act. Walk through the door and when you’ve stopped blinking, I’ll show you the light. And if, when you get to the bottom of this post, you agree with me and the 36 experts’ experiences , share the secret with your friends. Still reading?

Communications 81

Communications How To Blogging Content Marketing 81

Frederik Vincx

DECEMBER 11, 2015

Reading Time: 24 minutes This guide provides you with a thorough 5-step plan to evaluate and improve the workflow of your PR team. The goal is to make your team adaptable for increasingly fast changing communication requirements. What’s ahead: Map your PR team workflow. PR teams need to adapt to the changing consumer.

How To 60

How To Software System Employee 60

Sword and the Script

NOVEMBER 14, 2017

Put that aside for a moment and consider: could there be a better way? That’s what 20 th Century Fox thought when it took a chance on George Lucas and his Star Wars idea. Marketing has made so many small incremental changes over time – think social, digital and content – that we’ve forgotten to pause and examine the effects.

Marketing 66

Marketing Content Marketing Insurance Insurance 66