Stephen Waddington

DECEMBER 5, 2018

In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. As a result print circulation has fallen dramatically.

Media Relations 115

Media Relations Media Print Newspapers 115

Rock the Status Quo

SEPTEMBER 9, 2014

PRProChat — Ruth Carter (@rbcarter) September 4, 2014 Many, MANY people who can’t or won’t hire an attorney use Google for legal advice, sleuthing out answers to their questions, sample contracts and more. For works in the public domain, I highly recommend printing or saving a screen capture of those rights.

Blogging 194

Blogging Agency Social Media Content Marketing 194

Cision

OCTOBER 14, 2015

What does it mean for PR: Consider a publisher’s revenue and publishing models, as well as your need for exposure, when pitching a story. The immersive aspect of VR could dramatically change how we respond to news coverage, as it can activate empathy in ways that print and video may not.

Journalism 120

Journalism Trends Local Print 120

Cision

JULY 14, 2016

For as long as I can remember, I have loved art, writing and being creative. Knowing I had a way with words, I eventually wanted to find an industry that utilized those skills and allowed for creativity. While I excelled at all my classes, I would always rather write an essay than take a multiple choice test.

Travel 120

Travel Agriculture Tourism Internal 120

PRSay

MAY 5, 2016

Along the same lines, many brands have chosen to announce their rosters first via social media as a soft launch and have held their campaign creative and activation plans for a bigger, more formal PR play at a later date. Second, only pitch good stories. Do not push send on a pitch just to say you completed your media outreach.

Sports 60

Sports Pitching Print Local 60

PRSay

AUGUST 12, 2016

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Waxing UnLyrical

DECEMBER 11, 2013

With such alterations in the media industry, PR agencies have a window to get more creative and embrace newer avenues, such as social media platforms, more aggressively than before. 2,938 crore (~$473.8M) by the end of 2014. However, I believe that the PR agencies should take this as an opportunity rather than a challenge.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79