Shift Communications
DECEMBER 23, 2014
Yet the New York Times, as revealed by the internal Innovation Report leaked to the public last May, is living proof that no matter how great your content is, content alone is no longer enough. When we examine the new social apps that gained traction in 2014, the trend is toward fragmentation, not consolidation. Marketing Analyst.
Ishmael's Corner
JUNE 16, 2015
When it came time for the Endicia blog team to draft the annual shipping carriers’ rates comparison blog post, it was critical for this post to land high on the SERP (search engine results page). Total Links (internal and external). For example, we support the blog for a B2B company called Endicia (online shipping software).
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Deirdre Breakenridge
SEPTEMBER 3, 2014
There are SO many tools that I’ve “ Tech Tested ” in 2014. SumAll is a free tool that shows you how conversations progress and you can make comparisons over time. Yellowdig is an internal collaboration tool. The post What’s in Your Fall 2014 Communications Toolkit? I discovered.
Sword and the Script
DECEMBER 5, 2017
And here’s the benchmark for comparison: the company tried again the next year, this time made the event free with registration. I’m not completely knocking the idea wholesale – rather I think it’s something marketers should consider carefully internally before bringing it up with a broader set of stakeholders.
Contently - Strategy
MAY 7, 2020
But there was one part that I had to learn how to master as I got more experience: the art of the internal sell. But, if you fail to make an internal case for your content, your plan will never get the buy-in or budget it needs to succeed. Instead, you want to focus on a few key results that your internal stakeholders care about.
Sword and the Script
DECEMBER 20, 2022
Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. 2014: Focusing on a Few 2014 Content Marketing Predictions.
Sword and the Script
OCTOBER 8, 2019
When you run content marketing like a professional publication and program – and not a campaign – it becomes a natural point of integrated marketing that supports not just external communications, but also internal communications, sales enablement and market education. None of this is fast or quick: these results evolve over time.
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