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Public Relations Objectives

Doctor Spin

“Online public relations can enhance visibility and build relationships with the public, promoting organizations and products through dialogic communication.” E‑Public Relations: Impact and Efficiency. The public affairs function in American corporations: Development and relations with corporate planning.

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An Ethical Test: Why I Blew the Whistle on Corruption at My Organization

PRSay

Such a scenario presented itself to me in 2010 and 2014. I had been enjoying my time as a public affairs officer at the Phoenix Veterans Affairs Health Care System (PVAHCS). Instead of being a uniting force, which I loved in my public affairs officer role at PVAHCS, I became a dividing force.

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Six social media and digital communications trends for 2015

PR Conversations

As a result of the recent course, I’ve been reflecting on how in 2015, professional use of social media and digital communications will be essential for anyone working in PR, internal communications, public affairs, marketing and many other functions, in almost every type of organisation.

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6 Research-Based Insights About Viral Content

Cision

Researchers Christian Sciiuize, Lisa Sciiöler, & Bernd Skiera (2014) demonstrated that reaction to viral advertising may vary depending upon the product and the medium used. 2014), The Science of Sharing and the Sharing of Science , Proceedings of the National Academy of Sciences , 111, 13642 – 13649. doi:10.1509/jmr.10.0353.

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Davos World Communication Forum promises great speakers and debate

Stuart Bruce

Playing the Three Wales Game at the World Communication Forum in Davos in 2014. The World Communication Forum in Davos next week will see communications and PR experts from 24 countries and five continents gather to discuss a diverse range of topics that are shaping the global communications and public relations agenda in 2015.

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Deconstructing the Century of the Selfie for PR purposes

PR Conversations

This concept comes from George Steiner’s The Idea of Europe , published in 2015.). Currently he is senior counsel of Methodos , an Italian integrated thinking, cultural change management consultancy and teaches public relations at the Vatican’s LUMSA University in Rome. He remains a frequent contributor to PR Conversations.

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Deconstructing the Century of the Selfie for PR purposes

PR Conversations

This concept comes from George Steiner’s The Idea of Europe , published in 2015.). Currently he is senior counsel of Methodos , an Italian integrated thinking, cultural change management consultancy and teaches public relations at the Vatican’s LUMSA University in Rome. public relations wisdom of the crowds'