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The State of the Press Release in 2015

Shift Communications

In early 2013, we published a blog sharing what we felt were the worst times and days for press releases. The topic of press releases and when or when not to put one out over the wire is one that is all too popular in PR. That blog post is to this day (over two years later) one of the most highly trafficked page on SHIFT’s website.

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article thumbnail

The State of the Press Release in 2015

Shift Communications

In early 2013, we published a blog sharing what we felt were the worst times and days for press releases. The topic of press releases and when or when not to put one out over the wire is one that is all too popular in PR. That blog post is to this day (over two years later) one of the most highly trafficked page on SHIFT’s website.

Data 60
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article thumbnail

The State of the Press Release in 2015

Shift Communications

In early 2013, we published a blog sharing what we felt were the worst times and days for press releases. The topic of press releases and when or when not to put one out over the wire is one that is all too popular in PR. That blog post is to this day (over two years later) one of the most highly trafficked page on SHIFT’s website.

Data 60
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SHIFT Archives: The Best of Q4 2015

Shift Communications

Ah, the question on every PR pro’s mind. Far before that in fact – our 2013 research showed that a range between 7am to 9am was ideal. What publishing time gives a press release the maximum visibility? No surprise, it’s before 5:30pm on a business day.

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From PR to Marketing: Why You Should Expand Your Skill Set

Shift Communications

years working on the technology PR team. Toward the end of 2013, I realized that I wanted to grow in a different direction. Google Analytics is a tool that can help businesses measure a bunch of different things, but it can also be a great asset for PR pros. Creating content that assists our earned media efforts.