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SHIFT Archives: The Best of Q4 2015

Shift Communications

Ah, the question on every PR pro’s mind. Far before that in fact – our 2013 research showed that a range between 7am to 9am was ideal. What publishing time gives a press release the maximum visibility? No surprise, it’s before 5:30pm on a business day.

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From PR to Marketing: Why You Should Expand Your Skill Set

Shift Communications

years working on the technology PR team. Toward the end of 2013, I realized that I wanted to grow in a different direction. The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. Creating content that assists our earned media efforts.